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Product Marketing Lead

Remote
  • Bangalore, Karnātaka, India
Marketing

Job description

About Phyllo: Phyllo is the universal API for developers and businesses to access consented creator data directly from hundreds of source platforms like YouTube, Twitch, Instagram, TikTok, Shopify, and so many others. Businesses use Phyllo to power numerous use cases around Influencer Marketing, Creator FinTech, Link-in Bio, Media Kits, Social KYC, and more.

Phyllo has raised over $15 million in venture capital by leading global investors like Nexus Venture Partners and RTP Global and prominent angel investors from businesses such as Plaid, Audible, Teachable, Coinbase, and more.

By 2024, over half of the American workforce will be self-employed - and this trend is global. Gen Z wants to be independent and is finding ways to monetize its skills - Substack for writers, Onlyfans for adult creators, NFTs for superfans, social tokens for communities, etc.

We believe that eventually, every business will be in the creator economy. Creators are the new SMBs, and they’ll continue to grow.

More info at: Our Crunchbase Profile: https://www.crunchbase.com/organization/phyllo
Our coverage by Cryptechie, a popular US blog on technology and web3: https://www.cryptechie.com/p/creatoreconomy

Job requirements

About the role: As a Product Marketing Lead, you will strategize and execute marketing initiatives for our API products, targeting the burgeoning creator economy and other markets. Your expertise in B2B SaaS product marketing and your ability to lead and inspire teams will be pivotal in driving our growth in existing and new markets.

Key Responsibilities:

  • Strategic Leadership: Develop and lead a comprehensive product marketing strategy. Collaborate with teams to align with business goals.

  • Market Analysis: Identify trends, conduct competitor analysis, and gather customer insights for product positioning.

  • Messaging and Positioning: Craft and refine API product value propositions. Develop buyer personas and ensure consistent messaging across channels.

  • Sales Enablement and Thought Leadership: Create high-quality marketing content. Empower sales with knowledge and tools. Collaborate with content creators to align with brand messaging.

  • Lead the team: Lead the team of product marketers by providing them the necessary inputs and direction enabling them to succeed. 

What We Look For:

  • Experience: Minimum 7 years in B2B SaaS product marketing, with a focus on technical products. Proven experience in managing teams.

  • Skills: Strong business and technical acumen, excellent communication, and project management abilities.

  • Mindset: Entrepreneurial, with a high degree of ownership and initiative.

What We Offer:

  • Work from home or your preferred location today, tomorrow, and forever.

  • A work culture that helps you innovate and evolve continuously. Freedom from old school thinking.

  • Choose to work in the hours you feel the most productive.

  • Stock Options.

  • Laptop of your choice.

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